Begg & Co says happy anniversary by pushing the boundaries of colour and craft
How to mark this significant Begg & Co 150-year anniversary? A question that Sales & Marketing Director Ann Ryley, the creatives and production team at Begg & Co had been asking themselves as the brand approached its 150-year landmark. Inspired by the brand’s heritage of creating beautiful colours in the most luxurious cashmere, they firstly came up with the idea of producing a special collection of plain scarves in 150 cashmere colours inspired by Scottish landscapes and seascapes.
The Colours of Begg & Co
“We have taken our heritage cashmere shades and put a new spin on them by reweaving the colours into a contemporary and unique palette of heather, moss and sea blues. This palette celebrates Begg’s 150 years in an ever-changing Scottish landscape,” says Ann Ryley of the extensive collection, which includes 34 completely new colours of plain scarves in Begg & Co’s signature weights from the lightweight Wispy to the more traditional Arran.
One Scarf, 150 Colours
With all the hard work needed to create the 150-strong shade palette Begg & Co decided why not further push the production wizardry of the Begg & Co manufacturing team by using these 150 shades in one limited edition bold check scarf. Only 150 of these have been made for sale globally and each one is numbered and labelled with a special anniversary label. The manufacturing process used to create the anniversary 150-coloured check scarf was a complex one. In order to incorporate 150 different cashmere shades within the design, six warp and 25 weft colours were required. In layman terms, this meant that five cones of different coloured yarns needed constant changing – sometimes five times in an hour – throughout the weaving process.
The hard work has paid off. Now the collection of 150 colours of Begg & Co in 150 scarves is currently on display in a bespoke cabinet stores worldwide.
It launched in The Conran Store in Paris during Design Week and Paris Fashion Week.
Between now and Christmas this special display will also launch at SKP in Beijing and a number of other Japanese stores.
The anniversary scarf is also available through global stockists
and through the Begg & Co online store.