How To Wear It

We challenged five stylish men attending the January 2016 edition of the ultimate menswear show, Pitti Uomo in Florence, to reveal how they will be wearing their favourite Begg & Co scarf

 

1. Massimo Alba
Founder of Massimo Alba

Massimo Alba, Founder of Massimo Alba wearing Wispy Square Scarf in Navy. Available Online Now. Massimo Alba, Founder of Massimo Alba wearing Wispy Square Scarf in Navy. Available Online Now.

What accessory transforms your look from mundane to miraculous?
Handkerchief in trouser pocket.

Describe your general style?
Easy formal as always, I never like to be overdressed.

Which item never gets left out of your suitcase for business or pleasure?
A blue blazer.

Which collection here at Pitti has your attention?
Begüm Khan.

Your timeless style icon?
Muhammad Ali.

How have you tied your Begg & Co scarf today?
In a effortless and easy knot.

 

2. Bruce Pask
Men's Fashion Director at Bergdorf Goodman

Bruce Pask, Men's Fashion Director at Bergdorf Goodman wearing new Cashmere Harding Silver Denim. Available AW 2016. Bruce Pask, Men's Fashion Director at Bergdorf Goodman wearing new Cashmere Harding Silver Denim.  Available AW 2016.

What accessory transforms your look from mundane to miraculous?
I do love a scarf and how wearing one in any of the number of ways one can knot one can really personalize a look. It adds just that extra little bit of personal style.

Describe your general style?
I have a pretty standard uniform made up of tailored pieces, whether sportcoats or suits, worn with a mixture of casual and more formal pieces:a denim shirt with a knit tie, or a suit with sneakers. I like to balance the dressy with the more relaxed.

Which item never gets left out of your suitcase for business or pleasure?
I never travel without my vintage Helmut Lang denim jacket. And I always travel with a swimsuit...stays packed in my carryon. You never know where you're going to be, whatever the season.

Which collection here at Pitti has your attention?
I always look forward the incredible variety of craftsmen and vendors here at Pitti. Sweater designers, shoemakers, well established luxury brands and new, small designer lines. You never know what you are going to find here or what is going to catch your eye, but I always leave Florence inspired and energized to start the new season.

Your timeless style icon?
Hmm. That's a hard one. 1960's era George Peppard (Breakfast at Tiffany's) was pretty great.

How have you tied your Begg & Co scarf today and what would be the ideal outfit to wear it with?
I do a pretty standard wraparound and knot. it's quite practical as it really keeps the heat in. I love how this plaid plays off of the colors of my tweed sportjacket. I think it's pretty neutral and will go well with quite a lot of looks, but I do think it would look great with a denim jacket as well.

 

3. SHUHEI YOSHIDA, TATSUYA NAKAMURA & SHUHEI NISHIGUCHI
Director, Senior Operating Officer/Creative Director & Director/Buyer at BEAMS

The Beams team wearing New Hoy, Wispy and Emu qualities all available from AW16. The Beams team wearing New Hoy, Wispy and Emu qualities. All will be available from AW16.

What accessory transforms your look from mundane to miraculous?
Pocket square- it's good to wear with a suit jacket which I have many of - TATSUYA NAKAMURA

Describe your look today?
Relaxed, more weekend casual. Easy and comfortabl for walking around the exhibition and working. Blackwatch tartan is a classic but I love to make it look modern and different - TATSUYA NAKAMURA

Which item never gets left out of your suitcase for business or pleasure?
A lightweight scarf for when I travel just in case I get cold -TATSUYA NAKAMURA

Which trend have you noticed coming through this Pitti?
Vintage look inspired by military coats, it's really interesting -TATSUYA NAKAMURA

Your timeless style icon?
Lapo Elkann - SHUHEI YOSHIDA
Grandfather, he was a wholesale agent for fabrics- TATSUYA NAKAMURA
Steve McQueen - SHUHEI NISHIGUCHI

How have you tied your Begg & Co scarf today and what would be the ideal outfit to wear it with?
Natural tying, to create a laid back look - SHUHEI YOSHIDA
As it is a lightweight scarf I tied a neat tight knot to keep it looking smart and clean - TATSUYA NAKAMURA
I wrapped the scarf around me naturally as if I had just thrown it on - SHUHEI NISHIGUCHI